We make sure that your visitors convert— they engage, subscribe, watch videos, and most importantly they give you contact information so your sales team can move them through the Sales Funnel.
We leverage proven methods – like Machine Learning, Big Data Analysis, A/B testing, and Personalization – to improve the user experience and drive more conversions, making sure that you get the most value out of each ad dollar you spend on clicks.
During the investigation phase, we use web analytics, testing and visitor feedback tools to analyze the status of your business, creating a baseline, against which we measure future results. We monitor user behavior throughout your site to identify shopping patterns and study mouse movements in order to discover potential disconnects in your conversion funnel. We discern what types of customers visit what pages, who leaves prematurely and why, and which site elements stand in the way of higher conversion rates.
Once our team has gained a thorough understanding of your business and identified conversion barriers, we start the optimization phase. Having gotten into your visitors’ heads, we aim to create an environment that is more conducive to converting them into customers. To that end, we develop clear hypotheses and design targeted experiments to test them out. We prioritize the experiments according to their relative importance to your business and start with the ones that will likely have the biggest impact on your bottom line.
With our hypotheses defined and changes proposed, we proceed to validate them with a series of rapid A/B tests, comparing alternate options in design, content, microcopy, checkout flow and more. We analyze the results to see how our suggestions perform in real life. We then use the insights to both implement the necessary changes and circle back into the ongoing CRO process as we continue to optimize your conversion rate.
Eric and his team are experts at growing market share through digital marketing. They are bright, dependable, and drive results.
It’s been great working with Hunter Digital. Eric is a true professional and ecommerce pioneer. Eric “gets it” and I would be glad to work with him again.
If you want results look no further. Hunter Digital has been instrumental in helping Pro World grow through smart marketing and continuous consulting.
Hunter is a great partner that achieves superior results for projects of all sizes. They are the experts at finding the right methods and helping shape your site to convert better.